New Brand Overhaul for Red Torpedo

Rev up your engines and get ready to carve through the “twisties.” Red Torpedo has just unveiled a fresh new brand “look” that's sure to get heads turning!

Having been months in the planning, the new re-brand is being rolled out on our website, e-commerce and social platforms, tee shirt designs, trims, labels and accessories. And this year’s TT fans will be able to see our new look retail stand.

Central to the rebranding is a new logo featuring a strong graphic design device and vibrant colours reflecting the energy and passion. The website has also received a refresh giving it a sleeker overall look alongside improved functionality. 

 
And with a new clothing collection due to land soon, we will be taking major steps forward in our product range and market development strategies.

This rebranding is about progress and growth – and a true representation of how far we’ve come and the endless opportunities on the road ahead.

Background

Known for edgy, superior quality motorcycle-inspired casual clothing, Glasgow based Red Torpedo has its origins firmly rooted in one of the most extreme sports on the planet – motorcycle road racing. Think events like the Isle of Man TT and Ireland’s North West 200 where bikes travel on public roads at speeds in excess of 200 mph.

In 2006, we established a close working association with Guy Martin – Channel Four documentary presenter and the UK’s favourite truck mechanic, engineer, tea drinker and speed junkie. Over the past 17 years, we’ve gone on to work with a posse of top road racing stars – like twenty-three times TT winner John McGuinness, Dean Harrison, Lee Johnston and Conor Cummins. 

Our passion for bikes and motorcycle racing will always remain but we now also have exciting plans to explore new markets, and new products, in the months ahead – so watch this space!

Quality and Sustainability 

The new re-branding is not just about creating an exciting new “look” alone. We have developed a strong reputation amongst our loyal customer base for superior quality gear: clothing that lasts and stands up to regular wear and washing without losing shape or colour. It’s designed with durability in mind with features like reinforced seams, double stitching and materials that stand up to the rigours of today’s active lifestyles.

A new clothing collection will follow the release of an initial range of branded small accessories such as mugs and bags. The collection will maintain the high quality standards our brand’s always been associated with and demonstrate our future commitment to sustainability. Consumers increasingly look for quality clothing that's produced using sustainable materials manufactured using ethical labour practices. Our garments are all manufactured in European factories that provide safe working environments and fair wages for employees. 

The brand's commitment to quality and attention-to-detail is evident in every aspect of the redesign process. So, whether you're into extreme sports or just simply love wearing really well made casual, stylish clothing, Red Torpedo's new range will definitely be one to check out.

So, what’s next? Anything is possible when you’ve got determination, creativity, and a willingness to take risks: and Red Torpedo has never been a brand to do half measures! Watch this space - as we venture into unchartered territories with new products over the coming months, we have no plans to slow down anytime soon.

Red Torpedo. Red Line It.
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