Size Guide
Our Primo T-Shirts are the dog's danglies and have a generous fit, but please take a moment to double-check the chest measurements using our chart below.
Skip to Ladies' size guide...
MEN'S T-Shirts & POLO's SIZING GUIDE
The chest measurement is taken just below the arms across the chest then doubled to give the correct size in Inches or CM.
| Chest | IN | CM |
| SML | 38-39 | 97-101 |
| MED | 40-41 | 102-106 |
| LGE | 42-43 | 107-111 |
| XL | 44-45 | 112-116 |
| 2XL | 46-47 | 117-121 |
| 3XL | 48-49 | 122-126 |
| 4XL | 50-51 | 127-131 |
The chest measurement is taken just below the arms across the chest then doubled to give the correct size in Inches or CM.
| Chest | IN | CM |
| SML | 40-42 | 102-106 |
| MED | 42-44 | 108-112 |
| LGE | 44-46 | 112-116 |
| XL | 46-48 | 116-120 |
| 2XL | 48-50 | 120-124 |
| 3XL | 51-52 | 128-132 |
| 4XL | - | - |
The chest measurement is taken just below the arms across the chest then doubled to give the correct size in Inches or CM.
| Chest | IN | CM |
| SML | 41-42 | 104-107 |
| MED | 43-44 | 109-112 |
| LGE | 45-46 | 114-117 |
| XL | 47-48 | 120-123 |
| 2XL | 49-50 | 126-129 |
| 3XL | 51-53 | 132-135 |
| 4XL | 54-55 | 138-141 |
LADIES T-Shirts & POLO's SIZING GUIDE
The bust measurement is taken under the arms and across the chest. The waist measurement is taken on the narrowest part of the garment usually found 15cm above the hem.
Please note: most of our womens' T-shirts are slim fit, if in doubt as to the size you think you'll maybe want to go with one size up.
| UK | EU | US | Bust IN/CM | Waist IN/CM |
| 8 | 36 | 4 | 32-33/81-84 | 29-30/74-77 |
| 10 | 38 | 6 | 34-35/86-89 | 31-32/79-82 |
| 12 | 40 | 8 | 36-37/91-94 | 33-34/84-87 |
| 14 | 42 | 10 | 38-39/96-99 | 35-36/89-92 |
| 16 | 44 | 12 | 40-41/101-104 | 37-38/94-97 |
| 18 | 46 | 14 | 42-43/106-109 | 39-40/99-102 |
| 20 | 48 | 16 | 44-45/111-104 | 41-42/104-107 |
LADIES HOODIE SIZING GUIDE
The bust measurement is taken under the arms and across the chest. The waist measurement is taken on the narrowest part of the garment usually found 15cm above the hem.
Please note, these measurements have been made more generous as they are designed to naturally fit over the top of other garments.
| UK | EU | US | Bust IN/CM | Waist IN/CM |
| 8 | 36 | 4 | 35-36/90-93 | 32-33/82-85 |
| 10 | 38 | 6 | 37-38/95-98 | 34-35/87-90 |
| 12 | 40 | 8 | 39-40/100-103 | 36-37/92-95 |
| 14 | 42 | 10 | 41-42/105-108 | 38-39/97-100 |
| 16 | 44 | 12 | 43-44/110-113 | 40-41/102-105 |
| 18 | 46 | 14 | 45-46/115-118 | 42-43/107-110 |
| 20 | 48 | 16 | 47-48/120-123 | 44-45/112-115 |
UNDERWEAR SIZING GUIDE
| Waist | IN | CM |
| SML | 28-30 | 71-76 |
| MED | 31-33 | 79-84 |
| LGE | 34-35 | 86-89 |
| XL | 36-37 | 92-94 |
| 2XL | 38-40 | 96-102 |
| 3XL | 41-42 | 103-105 |
