Size Guide

Our Primo T-Shirts are the dog's danglies and have a generous fit, but please take a moment to double-check the chest measurements using our chart below.

Skip to Ladies' size guide...

MEN'S T-Shirts & POLO's SIZING GUIDE
The chest measurement is taken just below the arms across the chest then doubled to give the correct size in Inches or CM. 

Chest IN CM
SML 38-39 97-101
MED 40-41 102-106
LGE 42-43 107-111
XL 44-45 112-116
2XL 46-47 117-121
3XL 48-49 122-126
4XL 50-51 127-131
 
MEN'S Waffle Tops Sizing Guide
The chest measurement is taken just below the arms across the chest then doubled to give the correct size in Inches or CM.
Due to our waffle tops being a loose and comfortable knit, our production team recommend you purchasing one size below usual. (If you fit XL in our Primo tees, go for a large, trust us).
 
Chest IN CM
SML 40-42 102-106
MED 42-44 108-112
LGE 44-46 112-116
XL 46-48 116-120
2XL 48-50 120-124
3XL 51-52 128-132
4XL - -
MEN'S HOODIES & MOTO JACKETS SIZING GUIDE
The chest measurement is taken just below the arms across the chest then doubled to give the correct size in Inches or CM. 

Please note, these measurements have been made more generous as they are designed to naturally fit over the top of other garments.
 
Chest IN CM
SML 41-42 104-107
MED 43-44 109-112
LGE 45-46 114-117
XL 47-48 120-123
2XL 49-50 126-129
3XL 51-53 132-135
4XL 54-55 138-141

 

 



LADIES T-Shirts & POLO's SIZING GUIDE
The bust measurement is taken under the arms and across the chest. The waist measurement is taken on the narrowest part of the garment usually found 15cm above the hem. 

Please note: most of our womens' T-shirts are slim fit, if in doubt as to the size you think you'll maybe want to go with one size up.

UK EU US Bust IN/CM Waist IN/CM
8 36 4 32-33/81-84 29-30/74-77
10 38 6 34-35/86-89 31-32/79-82
12 40 8 36-37/91-94 33-34/84-87
14 42 10 38-39/96-99 35-36/89-92
16 44 12 40-41/101-104 37-38/94-97
18 46 14 42-43/106-109 39-40/99-102
20 48 16 44-45/111-104 41-42/104-107

 

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LADIES HOODIE SIZING GUIDE
The bust measurement is taken under the arms and across the chest. The waist measurement is taken on the narrowest part of the garment usually found 15cm above the hem.

Please note, these measurements have been made more generous as they are designed to naturally fit over the top of other garments.

UK EU US Bust IN/CM Waist IN/CM
8 36 4 35-36/90-93 32-33/82-85
10 38 6 37-38/95-98 34-35/87-90
12 40 8 39-40/100-103 36-37/92-95
14 42 10 41-42/105-108 38-39/97-100
16 44 12 43-44/110-113 40-41/102-105
18 46 14 45-46/115-118 42-43/107-110
20 48 16 47-48/120-123 44-45/112-115

 

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UNDERWEAR SIZING GUIDE

Waist IN CM
SML 28-30 71-76
MED 31-33 79-84
LGE 34-35 86-89
XL 36-37 92-94
2XL 38-40 96-102
3XL 41-42 103-105