Where it all began...
We always believe in transparency, so we thought it was right to tell you the story of our business over the past two decades. There’s a number of twists and turns in our story so, I guess, we better start at the beginning.
Founder Bill Gordon, after much success growing businesses in Sales & Marketing services, decided he wanted to create a brand from scratch. He approached his designer friend in the US and created Red Torpedo as an underwear brand turned up to eleven, aimed at rocking the status quo with a badly needed injection of attitude. Immersed in the underground music scene that was so prominent in 2002, Red Torpedo was born and introduced as the “Kings of the Underworld”. With some marketing campaigns that pushed the boundaries, the brand created a stir and quickly grew.
Production started in early 2002 on the first underwear lines, dedicating themselves to offering a superior quality product with long term value – a core principle that still remains today.
Word spread quickly and soon Red Torpedo became a partner sponsor with Club NME, hosting some intimate gigs with (relatively unknown at the time!) artists such as Calvin Harris, KT Tunstall and Biffy Clyro! Bill imported an old 1962 Chevy in jet black which he took to gigs and events selling the kick-ass underwear everywhere he could.
The cockerel logo with its red comb became iconic and stood as our brand mark for a number of years. It not only represented the attitude of the brand but was also used significantly as a design device for our product development.
The polarized underwear market at the time had two types of offering, either cheap multipack that would last you a week, or ultra-high end that was so unaffordable, so by positioning Red Torpedo as that challenger brand there was a unique opportunity to do something different. As part of the 3-pack tin, a CD of unsigned artists’ music was included. This was a huge hit and really set the bar for what Red Torpedo could become.
Although our brand has evolved radically since the early days, we still produce high quality underwear lines today, with more to be introduced to the range in spring 2024.