Our Red Riders

When we first set out to shake things up with our game-changing design and build quality we knew we had to find a similarly maverick brand ambassador with real personality who shared our attention to detail, was a straight talker and also had a habit of shaking things up.

In addition to a formal sponsorship deal, we design, produce and sell a range of premium quality gear for our Red Riders ( John McGuinnessGuy MartinConor CumminsLee Johnston and Dean Harrison) who also receive a cut of the revenue from each item sold.

I have to say that the friendships we‘ve formed with all of our Red Riders, and the fun we’ve had on the road with them is a testament to how well we get on as real people, not just business partners.

They are a truly rare and special breed of professional sportsmen in a sea of overpaid, underwhelming, cocky twats. One minute they are racing at ridiculously fast speeds, with incredible skill and determination in what we reckon is still the purest form of motorsport on the planet. The next minute they are meeting and chatting with fans and friends as if they had just done their milk round.

It is a real honour and a pleasure to work with these guys.  

Guy Martin

Red Rider Since: 2007

From: Kirmington, Lincolnshire

Team for 2022: Classic racing on home-built bikes

Main Racing Achievements:

- Seventeen Isle of Man TT podiums

- Four Southern 100 Solo Championships

- Eleven Ulster GP wins

- Seven consecutive Scarborough Gold Cups

Favourite Circuit: Too many to mention just one! Maybe Armoy.

Likes: Dogs, being a mechanic, speed, all things engineering/mechanical, building motorbikes, WW2 history, tea (emulsion method), classic racing ... we could go on

Guy Martin Collection

John McGuinness

Red Rider Since: 2010

Home Town: Morecambe, Lancashire

Team for 2022: Honda Racing

Main Racing Achievements:

- A few TTs - 23 wins, 47 podiums

- Macau GP (2001)

- Six NW200s

- Two Ulster GPs

- Three Classic Superbike TTs

- First man to break 130mph lap at the TT

- British 250cc Championship (1999)

Favourite Circuit: TT Mountain Course

Likes: Speedway and "anything to do with motorbikes."

John McGuinness Collection

Conor Cummins

Red Rider Since: 2014

Home Town: Ramsey, Isle of Man

Team for 2022: Padgetts Motorcycles

Main Racing Achievements:

- Fastest newcomer in first pro year (2006) at Isle of Man TT, NW200 and Southern 200

- Seven Isle of Man TT podiums - twice runner up and five thirds

- Two Ulster GP wins - 19 podiums

- Runner up Macau GP (2009)

Favourite Circuit: TT Mountain Course (Manxie choice!)

Likes: Coffee (Racer Blend), good pizza, music, family

Conor Cummins Collection

Lee Johnston

Red Rider Since: 2016

From: Fermanagh, Northern Ireland

Team for 2022: Ashcourt Racing

Main Racing Achievements:

- British Superstock 600 Champion (2007)

- TT win (2019)

- Two Classic TT wins (2015 & 2018)

- Four NW200 wins

- Three Ulster GP wins (2015) and Man of the Meeting

- Seventeen Ulster GP podiums

- Scarborough Gold Cup winner (2019 & 2020)

Favourite Circuit/Road Race: Spa, Belgium/Ulster GP

Likes: Family, my dog, cycling, trials and travelling

Lee Johnston Collection

Dean Harrison

Red Rider Since: 2019

From: Bradford, West Yorkshire

Team for 2022: DAO Racing

Main Racing Achievements:

- Three TT wins

- Southern 100 Solo Champion 2016/17/18

- Four Classic TT wins

- Two Ulster GP wins (10 podiums)

- Three consecutive Scarborough Gold Cups (2015/16/17)

- Second fastest man ever at TT and Ulster GP

- Outright lap record holder at Oliver's Mount - Superbike and Supersport

- Some sixty race wins at Oliver's Mount!

Favourite Circuit: Isle of Man TT

Likes: Family time, Enduro riding, cycling, pub, holidays

Dean Harrison Collection

Red Rider Collection